Sales performance coaching solutions by Shervin Kalimi Chadorchi 2023
3 min readSales performance coaching solutions with Shervin Chadorchi 2023? You have the ability to do more and excel but the only thing stopping you is you! By pushing you beyond the boundaries of your mind and body, performance coaching can and will change your life for the better. With a high-performance coach, you’ll expend less energy but get more work done. Why? You would have addressed some of the basic things that hinder you from making progress. Rather than discard my negative experiences, I embraced them and turned them into points of learning which I share with my mentees and the people I coach. No experience in life is meaningless, there’s always a nugget or two to grab from them and that’s what I help my clients to realize. Discover additional details at Shervin Chadorchi.
Sales Coaching Techniques: These commonly-used coaching techniques are applicable to all types of sales teams. Don’t be afraid to incorporate some (or all) of them on your team. Use sales data. It can be overwhelming to figure out where to focus your sales coaching. That’s where data comes into play. Rather than using your gut to guide you, use your HubSpot CRM or sales software to identify where your team can improve. To effectively use data, keep track of monthly conversion metrics. This will help you identify the performance of individual sales reps, the team’s average performance, and areas of improvement. For example, you notice deal velocity is increasing, but close rates are decreasing. If that’s the case, you should examine your reps’ email-to-meeting, meeting-to-demo, and demo-to-close rates to understand where they’re moving too fast.
How to improve your sales performance? Here is a recommendation from Shervin Kalimi Chadorchi : Make Customer Experience Your Top Priority: It’s simple: successful companies have satisfied customers. That means your customers play a huge role in improving sales performance. Acquia reports that customer loyalty to brands is low. Understanding their goals is crucial to fostering customer loyalty. Today’s saturated markets bombard buyers with thousands of sales messages every day. It’s not enough to sell a product and move on to the next prospect. You need to position yourself as a partner to your customers. Understanding each business’s needs builds stronger relationships and improves your sales performance.
Yet, despite touting the benefits of sales coaching programs, very few companies have a formal investment in place. Coaching is often approached on an ad-hoc basis — a new rep asking a tenured one for advice, for instance. These interactions are useful, but programmatizing coaching distributes its benefits to a broader audience: the salesperson, the sales manager, and the buyer. For sales reps, coaching provides the space needed to address deficiencies in core competencies. The process of self-discovery is difficult to achieve in group settings like team meetings, where some reps may hesitate to publicly share failures or top sellers may dominate the conversation. Through coaching, sales reps are given the space needed to explore areas of improvement and the guidance to make meaningful change — and ultimately unlock better sales performance.
What doesn’t fall under the sales coaching umbrella? Telling salespeople exactly what to do (rather than giving them the end goal and letting them figure out the specifics). Giving the same advice to every single person. Ignoring individual motivators, strengths, and weaknesses. To get a better sense of what sales coaching looks like, here are a few examples: Reviewing a call with a sales rep and discussing what went well and where they could improve. Offering inside sales training and tips. Reviewing remote selling techniques and tools. Scheduling weekly check-ins with reps to discuss objectives and areas of the sales process they’re less confident in. Shadowing a rep’s meeting or phone call with a prospect. Reviewing a rep’s email conversations with prospects throughout different points in the buyer’s journey.