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3 min readBest company reviews tips and tricks in 2021? More than simply posting reviews, consumers today expect companies to respond to their comments. These reviews also give you a forum to be frank with consumers and reinforce positive reviews with thanks, or promotions. More importantly, they also give you a way to quickly rectify a poor review and show that you care. Medical company MedQuest, for instance, was able to significantly improve its review ratings and volume by improving the rate at which it responded to both negative and positive responses. The company’s review volume on Facebook soared by 163%, while it got 23% more reviews on Google. “Our new focus on patient experience goes hand in hand with monitoring and responding to online reviews — especially any negative ones,” MedQuest’s Dave Hidding recently told Reputation.com in a case study.
Google and Facebook strive to provide consumers with the most qualified service, product or research for any given search. For Google to determine a prospect’s search results, it monitors the user’s intent, the authenticity of a business’ website and online engagement. Senior living and 55+ communities looking to increase their brand awareness in the local market should focus on two areas: search engine optimization (SEO) and customer reviews. Regarding SEO, we recommend targeting the keywords your prospects are searching for and optimizing the content on your site to address those inquiries. If search engines see that your content is relevant to the prospect’s search, they will boost its position in the search engine ranking pages to display your GMB profile, website information or a featured snippet from your website to more people.
Respond to reviews on multiple websites from one easy to use central dashboard. Share compelling positive reviews, automatically, and use them for social media content. Track trends and receive alerts of new reviews anywhere on the Web. Review My Company is the #1 solution to manage and push positive reviews! Why Are Reviews Important? Did you know that customer reviews increase sales conversions by almost 300%? And that 95% of people read a review before making a purchase? There’s a lot of business to lose if you don’t have reviews for your products or services. Review My Company is an online platform that provides your customers an easy way to review and amplify their positive experiences with your business, while only sharing negative reviews with you. Let’s see how much business you’ve been leaving on the table for your competition. Discover more info at company reviews online system.
The same concept applies to your products online. If you advertise them on social media in such a way that appeals to the most influential people in your industry, they will naturally become interested in your products and start a conversation. Nowadays, with algorithms on every social media platform being used to push preferences in our faces and celebrity endorsement everywhere, online browsing is permeated with fake promotion and forced marketing. So it wouldn’t be uncommon to see content from people who have been paid to promote a business. Pinterest’s attitude to UGC is one to note. While the digital scrapbook site understands that marketing strategies are often based on retargeting display ads to get them in front of the right consumer, it can be seen as intrusive. So Pinterest recently introduced a newsfeed without an algorithm to respect the privacy of the online user.
When evaluating a business, consumers aren’t only influenced by the reviews that others leave but also how businesses manage their reviews. As many as 97 percent of shoppers who read reviews online also read responses from businesses (Brightlocal, 2019). Responding to negative reviews is part of providing good customer service to your clients and it results in benefits for your business. Addressing their concerns shows that you, as a business, care for your customers. It also helps to placate any angry customers, which increases the chances of retaining them. Plus, as many as 45 percent of consumers are more likely to support businesses if they see that they’ve responded to negative reviews. Do not overlook the simple act of responding to a review. It could hurt you in the long run as bad experience with customer service is often shared with others. See extra details at https://reviewmycompany.com/.