Mon. Dec 23rd, 2024

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Footfall counting premium business services

3 min read

Best people counter services? It is becoming more and more common for malls to depend on security systems for more than simply loss prevention and other security applications. Analytical tools are crucial in this respect. When it comes to preventing theft and loss, malls have traditionally relied on video monitoring and other security measures. However, over time, mall owners have discovered additional advantages of employing their technology – that is, to learn more about client profiles and behavior so that they may better staff and organize their facilities to attract customers and enhance their shopping experience. As brick-and-mortar retailers face increasing competition from online retailers, the latter has become more important.

We have 5 main offices in Norway, Poland, Estonia, Turkey and Spain. Moreover, by now we have installations in more than 20 countries. Our services are handled by skilled partners in the following markets; UK, Germany, Switzerland, Croatia, Italy, Holland, USA, New Zealand, Middle-East, Cyprus, Sweden, Denmark, Peru and Morocco. If you have a project / use-case you want to discuss, please get in touch with us with your contact information and a brief explanation of the case in question. Depending on the challenges you are facing, we will get back to you with a suggested solution and recommended a partner. Read more details at footfall counter.

The Concept: Use sample stores as a laboratory for testing new ideas & potential successes Retail LAB is a concept where the retail chain (RC) uses 4-6 stores as a test environment – for the RC and its suppliers to do all kind of exciting research, analysis of placements, sales-analysis, test-sale of new products, traffic, shopper behaviour etc. in the defined LAB stores. Link Retail (LR) is running and operating the Retail LAB –and RC introduce LR to all its key suppliers. RC shall have access to all results from all studies done by suppliers. The scheme will be financed by LR, without any costs for RC. The suppliers will pay for studies and analysis. RC will also be able to do its own analysis – for free or at very low fees. The last depends on supplier participation and will be regulated in an agreement between the parties.

Know your best sellers and create marketing strategies rapidly to boost your sales. Monitor and pursue sales activity in real-time in your store without losing valuable time. Define the best and worst sellers of the day and easily follow up on your product stock. We are installing our software on any device wanted – on a smartphone, tablet or monitor. With real-time sales data at hand, you will be able to fix most problems in store immediately.

We are working with leading retailers and brand owners in the retail industry. We are operating in more than 25 countries within all kinds of optimization projects and processes. We provide retail footfall counting, shopper flow analysis, sales insights, shelf optimizations, wastage management and more, a few terabytes of video and POS data is being processed by our AI based analytics per second. Save 5000 bread yearly for just one store! Discover extra info on https://linkretail.com/.

Pos-Optimization: Many retailers spend a lot of time and resources on retail communication. It takes time to produce a larg amount of POS material. The decision of which material the stores should use is often based on assumptions, and is rarely on conusmer insight as it should be. A poster with significant impact often sells about 15% to 50% better than a poster with no impact. A poster with impact is characterized by dramaturgy and some spesifict technical elements that helps the posters message. The only way to find out if on poster sells better than another is to test it out. We prefer to test different poster designs in pilot stores, and we let the sales result determine which design to be choosen. With the right placement of promotional posters and standard materials, sales will increase further. It is important to base decisions on shopping behavior. What do the customers see? Where do the customers see? What texhniques can we use to get the shopper to see more posters, prices and product information?

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