Additional marketing power from explainer videos
3 min readFabulous animation videos creators? Marketing cartoon videos let you get creative, and then some! With live-action, you are not only restricted by budget but also by what can be feasibly accomplished by actors and producers. Cartoons share none of those challenges. Are you trying to illustrate the inner workings of your product? Put a show on the screen of it disassembling, becoming partially translucent, or growing to building-size so that the viewer can walk in and see it for themselves! Appealing to an audience with a fondness for fantasy? Why don’t you make your marketing cartoon’s protagonist a charming, talkative dragon? When you are talking animation, your imagination – not the sky – is the only limiting factor. And such versatility is a powerful tool you can use to engage your audience and appeal to their preferences in ways that other video formats simply can’t match.
More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
As a result of this, businesses today are leveraging 2D animation services and video content as a tool within their marketing strategy. A medium that is easy to consume and share, 2d animated videos are everywhere on social media, with brands making use of it for various purposes. These include: Whiteboard Animation Video to exhibit their work process, Explainer videos for product/service launch, Teaser video as a pre-launch strategy for a new product or service. Discover even more details on 2d animation.
Brand videos serve to introduce your brand to consumers who may not be familiar with your company. Product videos fulfill a similar purpose but go deeper into explaining a certain product or product feature. As such, this format is more top-of-funnel and serves to create greater interest in your brand. Animated videos can be used to put a creative spin on your brand or concept. In the climate of COVID-19, this can also be a practical consideration to replace physical actors. Who this video is for: Potential clients looking to discover new brands or existing clients looking to learn about new features.
Business videos are popping up everywhere there’s a need for easy, powerful messaging. Five years ago, it was mostly for selling high-end products and professional services. So, why is corporate video production becoming so important now? It’s because an animated sales video is the perfect answer to most marketing questions. In this post, we’ll take a deep dive into video marketing and look at how it can help your own business. But the first question is: Where did the idea of using animation for business come from? Discover additional details at #2d animation.