The 5 step plan to writing the perfect cold calling script for your software

How to do lead management that improves conversion? Teasers: If done incorrectly, teaser subject lines can turn into clickbaity, “you won’t BELIEVE what happened next” subject lines. Use your teaser subject line to generate interest in your topic without sensationalizing it. Example: “video ads” Announcements: If there’s something new going on, your subscribers want to know about it. You don’t have to say “Announcing…” and make your announcement but these subject lines should be straightforward and written to generate excitement. Example: “[ANNOUNCING] Messenger Marketing with Molly Pittman” Lists: People love numbered lists. It’s hard-wired into our DNA or something. Plus, a number in your subject line is going to make it stand out a bit more. Example: “11 Copywriting books you should (probably) read…”

Email marketing is one of the most powerful marketing strategies you have in your marketing playbook. It lets you nurture relationships with new subscribers and customers and offers a phenomenal ROI of 4200%. That means for every $1 you spend on email marketing, you have the potential to get back $42 in return. But you’re not going to get anywhere if your subscribers don’t open your emails. That’s why we’re sharing 5 of the best email marketing tips to increase open rates you can put to work right away to boost those open rates, get more engagement, and increase sales. Your email list declines by about 22% every year, even if you email them regularly. This means that every single year, nearly a quarter of your list doesn’t actually want to hear from you anymore. That’s going to tank your open rates along with everything else. Fortunately, there are ways to grow your email list so you can replenish it with subscribers that are interested in what you have to say. The other end of that, though, is removing the subscribers who are no longer interested.

Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours. See extra info at email marketing automation best practices.

Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers.



One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.

Everyone likes to belong to a special group, especially email consumers who like exclusive perks. Your customers aren’t all the same, and the one-size-fits-all approach doesn’t work. Use your email campaigns to drive home the message that your customers are unique and important to your business. Whether you’re giving a section of customers a sneak peek into an upcoming product launch, or simply rewarding them for being loyal customers, they all love a sweet deal. Volkswagen offers email subscribers free movie tickets several times a year. Starbucks gives their gold members free drinks around the holidays. As a small business, you might not be able to go around giving free stuff to your customers, but a little something extra can go a long way. Rewarding your customers is a nice gesture, and from your side, it’s a great way to accelerate your marketing goals. Everybody wins. It’s easy to get caught up in the intricacies of building out an email marketing campaign that works for your customers and your business. There’s a lot of learning involved, but there’s also a lot of opportunity to communicate with your customers, rather than just sending emails all the time. Find extra information at Email Marketing Blog.