Seo for attorneys by Cae marketing
4 min readSeo for attorneys by Cae marketing? What would it be worth to your business to be ranked on the first page of Google? From a business perspective, think about that question for a minute. If your small business was ranked on page 1 for multiple, highly-searched keywords on Google, Yahoo, and Bing, how much more organic traffic would your website generate? More importantly, how much more revenue will your website generate each month? If your small business is in a competitive niche, being on the first page of Google could literally equate to hundreds of thousands, and even millions of Dollars for your business.
Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.
One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.
Local SEO is an ideal way to promote your business’ visibility on location-based searches. It helps your business get found online by local prospects. This type of SEO becomes exceptionally important if you have a business that provides a service in a specific locality. According to HubSpot, 72% of people who did a local search visited a store within 5 miles. It shows how effective local SEO is.
Having a well-optimized website goes a long way for local SEO for attorneys. If there are multiple law firms that you’re competing with then the quality of your online resources will make a huge difference in your discoverability and credibility. Loading speeds are surprisingly important when it comes to SEO. Google now has the ability to rank pages based on how quickly they load, so if you have videos and large graphics on your website, then you may want to remove them or at least make them more efficient. When it comes to optimization, think about how you can reduce the number of plugins to make your site faster and also get rid of unwanted features to make it load faster. Read more info on CAE marketing.
Most people are already aware of the importance of on-page content for SEO. The world has evolved a bit as far as what type of content works best. Gone are the days where shortcuts and keyword stuffing actually works. This is excellent news for people willing to put in the time and effort for quality. Relevant, quality content is key. Length helps significantly as well. Striving for at least 1000 words on each page should be the norm.
The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.
Competitive keywords are often dominated by large brands with insane backlink profiles and deep pockets. Just take a look at the number of referring domains to the pages ranking for “best credit card”. The results are dominated by big players like NerdWallet, Credit Karma, and CreditCards.com, and the average number of referring domains (backlinks from unique websites) to the top five results is over 300. Ranking for this keyword in the short-to-medium term would be impossible for 99% of people. That’s why it pays to go after keywords in your wheelhouse. In this case, that might be something like “best credit cards for lounge access”. While the search volume and organic traffic potential are much lower than for a competitive keyword like “best credit cards,” there are fewer big brands to compete with, and you won’t need as many backlinks to rank. Read even more details at here.