AI-Powered press campaigns that work wonders
4 min readPress release distribution system! Lister AI: The AI-Powered PR Pitching Service. Lister.ai is a new press pitching tool to get your company featured in articles and publications. Lister uses a combination of artificial intelligence and machine learning to generate targeted lists and pitch them with the content of each client. Their speciality is to handle your campaigns and simplify your pitching process by supplementing your PR activities, Reach thousands of blogs, build your media lists and make necessary submissions to publications and journalists, thus increasing your PR.
How Does Lister Work? First, you submit your brief to them and details of what you require. They then build up a necessary list in your field of work and try to reach them and pitch your ideas in the simplest way. Once the results are in, they generate a report and give it to you. A client’s vertical means the field or the industry in which the client’s work depends on. For example, if the client’s company is a technology brand, the list would contain all the top-notch journalists and publications in the technology sector, and so on.
Each event that we’ve mentioned is newsworthy enough to command attention and put you and your business into the spotlight for a certain period of time. While the effectiveness of press releases can be difficult to measure, given that you can’t know for sure how many journalists have actually picked up your story and how many people have purchased your products as a result of this increased exposure, it’s safe to say that this type of content can be used to refine your message, get ample press coverage and explore an easier path to convince your potential buyers that what you’re selling it worthy of their attention, time and money.
Lister.ai artificial intelligence systems use WIP machine learning matching, using a knowledge graph of data to generate matching lists. The result is multidimensional clustering of relevant keywords, ending in bi-partite matching. Sounds complicated? It is! Lister.ai is quite the powerful tool! Find out more about that on lister.ai. What Is A List And How Does It Help Me? Lister lists are generated lists of press outlets that match your companies verticals and niches. The lists is generated using artificial intelligence matching, based on several key touchpoints. Read extra info on Press Release Campaigns.
Who doesn’t like healthy competition? A list of possible competitors is necessary to ensure that you are doing better than them, along with keeping tabs on what is in trend. Lister use : Publication keyword and content matches enable you to come up in search history as often as possible so that your potential clients or investors can tap into your company and view your pitch online. Once they finish building the list, they identify each publication and manually submit each pitch to every submission page so that no error is made.
You can boost your company’s visibility. This is especially important for small businesses, but even large corporations need to fight for consumer mindshare. By sticking to a long-term press release distribution strategy, you let customers know who you are, what you do, and why they need you. You also gain the attention of journalists, and over time, they start to trust you more and give you more media coverage.
Our Lister.ai Review : Lister.ai follows the trend of artificial intelligence in the world of marketing, with an interesting focus on PR and press – something that has not seen a huge amount of innovation in terms of pitching – a generally old-school industry, very ready for disruption. We asked for a few reviews of Lister from some recent users, and the feedback was generally excellent. The service generated a number of large press articles. One crowdfunding campaign on Kickstarter and Indiegogo said “Lister.ai is a really powerful way to generate press coverage, we secured coverage in 30 publications, ranging from small niche blogs all the way up to large press outlets. I’d highly recommend Lister.ai”.
Their reporting medium is a collaborative google doc so that they can provide you with live updates on your pitch submissions. Lister AI has three payment packages, and you can choose the one which best suits your needs. Overall, the service seems to be a great solution for generating press coverage for a fraction of the cost that a PR Agency would charge. We’re looking forward to seeing the product develop further. Explore a few extra info on https://www.lister.ai/.