Branding recommendations

Searching for Start-up consulting provider ? Every successful product was popular because it solved an existing problem. If your product isn’t solving a problem, then it becomes a piece of art — and probably not one that any galleries would be interested in. The problem has to be an existing problem, it has to correspond to a need which is already felt. It is much more difficult to convince people they have a problem they didn’t know they had than it is to offer them a solution for a problem they’re already aware of. Product marketers and designers will sometimes try to frame things that aren’t really problems as problems, but unless consumers agree about what they think their problems are, it will be hard to gain any traction with them.

Entrepreneurs are born, not made, so it’s safe to say they often think as a businessperson all the time. It’s a way of life for many entrepreneurial men and women. But when it comes to product development, you have to think like your consumer and not yourself. Put aside the pride you have for your idea and the realization of it and think about how your buyer would perceive this every single step of the way. Any time you make a modification to the product or the idea behind it, you have to ask yourself if a consumer wants or needs this and determine whether or not as a buyer yourself, you’d buy this product as is from someone else. Read extra details on Launching a product.

Take the time to map out an overall brand strategy before thinking about design, look, feel, voice or any specific elements. As an entrepreneur eager to turn your idea into dollars, it’s tempting to jump right into “the fun part” of branding – designing a logo or signage, picking colors, creating a website, etc. But that’s a mistake if you haven’t done the legwork of defining your brand strategy – i.e. what you stand for (mission, core values), your point(s) of differentiation and market positioning, and your target customers. Answering these questions will help you create a blueprint from which all of the individual brand identity elements will flow much more easily.

Start-Up trick of the day : Adapt: However, no one can predict everything—you’re only human, after all—so make sure you and your business are flexible enough to react to surprises quickly. Don’t follow in the footsteps of movie rental company Blockbuster, the latest business to have failed in recent years because of their inability to roll with the punches. Harness the power of social media to help connect you with potential employees, partners, clients, providers, or people that can promote your product or service. Source: https://www.petermanfirm.com/.