Drop shipper business advices
3 min readHow to pick profitable products to dropship on Shopify? Here are a few tips and a recommendation to let an expert to the market research. While a dropshipping business is easy to startup and great for new entrepreneurs, it’s still a business. You’re going to experience challenges and obstacles that’ll require you to find a way to overcome adversity. You’ll be required to pivot several times as you grow your store. A new trend might pop up within your niche that you need to add to your store immediately to capitalize on sales. A product you really like might not be liked by your customers requiring its removal from your store. An ad might perform really well and require you to scale quickly resulting in you negotiating with your bank for a business loan.
When you’re going high ticket with the best suppliers, you’ll have pricing policies that set a Minimum Advertised Price (MAP). That means you can’t discount below that price to beat competitors. But you can convince people to buy from you by offering more than your competitors. You have to ask yourself what your customer wants or needs that is inexpensive and that they’re going to buy anyways. These are usually smaller accessories like a phone case when you get a new phone. For example, if you’re selling paddle boards, you could include an ankle leash or board wax. That way, when they’re shopping for that board and are comparing between you and your competitor, they’ll see the same price. But with you, they’ll get something more.
One of the key dropshipping tips to remember is to not just rely on the XML feeds that are provided by wholesale suppliers, manufacturers, and other stores. The descriptions are typically generic, which not only can decrease your conversion rate, but it’s also bad for SEO as you’re competing with all the other dropshippers that are using the same material for their stores. While it may be a pain and time consuming, it’s well worth creating unique product descriptions that are optimized for the keywords that you’re looking to rank for. Your product descriptions should mention features and benefits while connecting with shoppers on an emotional level. Remember, on the whole, people are irrational – making that emotional connection through a unique product description can help a dropshipper take advantage of a person’s natural cognitive biases.
How to find the perfect products ? A few words about dropshipping market research. Look at possible competitors and research their products and how they source and sell them. Can you decipher their pricing strategy or possibly forecast potential new products that they will sell? By being one step ahead of them you can remain competitive. If they are selling a product you are considering but you cannot source this product at a similar price, problems could arise. It would be a good idea to cross this product off your list at this moment. Once you build a strong brand and customer loyalty you can come back to this product option. Competitor product research shouldn’t last all day. Doing a quick Google search for a product can highlight a range of competitors in a matter of seconds. From there a swift scan of the websites will provide you with enough information to decide to sell a product or not. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. See more details at Best selling on Amazon.