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3 min readSEO rules and best methods are modified every year so here are some SEO advices for best results in 2019. Establishing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2019. “Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term,” said Dixon Jones, founder of DHJ Ventures. “I think this will help SEOs start to understand that ‘quality’ comes with context. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.” Grant Simmons, VP of search marketing at Homes.com, said you should look at content distribution and promotion from a reputation standpoint.
There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.
WordPress SEO tip : Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas. For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
Every year there are alternating calls that “SEO is dead” or “Link building is dead”. But in fact, even in 2019 backlinks will continue to play an important role. In 2018, Gary Illyes from Google said at a conference that the good old PageRank is still an important ranking signal for Google internally. And link power, or authority, is achieved via backlinks. In fact, so-called “linkless backlinks” may play an even bigger role in 2019. This consideration is based on the fact that Google can also consider mentions of websites or brands on other websites, although no direct link refers to the target page. Practical tip: For SEO 2019, you need to understand that link building via third- and fourth-class article portals or unmotivated guest posts will no longer work. Instead, you should invest in unique content that users enjoy consuming or sharing. You should also be careful with guest posts in general. Two years ago, Google warned against low-quality posts of this kind, so make extra sure you the quality is on point. A simple rule that you can also follow in 2019 when building links: Each time, think about whether the link to your page really offers the user added value.
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