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ISO cash discount program top quality from Shaw Merchant Group

3 min read

Cash discounting by Shaw Merchant Group? When getting into the merchant services sales business where you are responsible for selling merchant accounts and credit card processing it is important to have a soild partnership with a merchant services ISO program. We highly recommend speaking with Shaw Merchant Group to get details on becoming a merchant services agent with North American Bancard. Contact Shaw Merchant Group and North American Bancard today at 866-695-4244 to begin your jouney as a merchant services agent.

Special Considerations: Banking and Credit Card Surcharges: One surcharge experienced by many consumers is the automated teller machine (ATM) fee associated with using a network’s ATM. The ATM surcharge is most often levied by the bank or other institution who owns and operates the machine. An ATM fee is shown as a set dollar amount per transaction. Most ATM providers waive fees for customers of the sponsoring ATM. Some businesses have added surcharges to compensate for the costs associated with accepting credit cards. Another name for these fees is a checkout fee. This additional fee may be a specific dollar amount or may be a percentage of the total price of the goods or services purchased.

Subscriptions are all about relationships. Customers are buying something once and then forgetting about; they are spending money on your product on a recurring basis. Whether it’s the beginning of the customer cycle, or throughout, you must build trust with your customers in order to successfully sell them your product/service, and to ensure retention and renewal. But how do you build trust? It begins with developing a rapport, asking questions and truly listening. You can connect with prospects on business-centric social media sites like LinkedIn. Make sure to follow-up and stay engaged. Show the customer you genuinely care.

What is cash discounting? Cash discounting is just like the name says. It is a discount you will get if you pay using cash. The merchant has to pay the processing fees of credit card if the customer chooses to pay with the credit card. So, the merchant will surely increase the price to recover the fees. Now, if the customer decides to pay via cash, there is no need to charge extra fees, right? So, they will get a cash discount. The cash discount is only applicable if the customer pays via check or cash. A cash discount is a great alternative to a surcharge. Continuing the example, if a surcharge is illegal then what will the merchant do? Well, they will simply increase the product price to 102 and offer a cash discount of 2. Now, if the customer pays using a credit card, they will have to pay 102 but if they pay using cash, they will only have to pay 100. The 2 bucks discount will be given here. See additional information at Best Cash Discount Program.

Get to know your client and their business: Once you understand client goals—personal and/or business—can you make recommendations on where you can offer additional help. This requires not only understanding your clients’ needs (a checking account, retirement savings, or life insurance), but also understanding their aspirations (early retirement, dream to open their own business, or desire for international expansion). Aspirations will come out in your client conversations only when you ask and when there’s a strong relationship. Once you understand your clients’ aspirations, you can provide insight on how to help them reach those goals. This is remarkably powerful.

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