The upsurge of a digital marketing entrepreneur : Jason Argall

The ascent of a business influencer : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member of ScaleMyBrand. Not everyone you’re advertising to is the same. Your cold audiences respond to different messages. Beyond basics demographic targeting, your messaging will also need to be adjusted whether your audience is problem-aware, solution-aware, product-aware or brand-aware. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). Using our custom software, we’re able to make all online marketing channels coordinate from your CRM, meaning the perfect message will be shown to each customer in online ads, on social, email, SMS and more.

Jason Argall on personal brand creation : If you haven’t got one already, write a great bio and take a professional headshot for yourself. If this is not your forte, find a bio writer on one of the freelance sites written above. For your headshot, make sure it represents the image you are trying to convey. Start a blog where you write about things you are interested in and know about to show off your knowledge and area of expertise. A blog is also helpful for having sharable content to post on your social accounts. It builds credibility and positions you as a subject matter expert.

Jason Argall on business brand creation : Every business expresses a brand identity, whether it’s carefully curated by the company or projected onto an organization by its customers. In the age of social media, where consumers can vent frustration at a company in front of millions of internet users, a business can easily lose control of its brand if no effort is invested in defining and managing it. Take iconic brands like Coca-Cola, Apple, and Disney. They are not only easily recognizable, legions of loyal followers advocate on behalf of these companies. That’s the power of a brand. It’s so important that many organizations spend millions of dollars to build up a brand and protect it.